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Retinol for beginners: how dermatologists say to start

By the Women's Reality editors · Published 24 October 2026

Retinol is one of the few skin care ingredients with real evidence behind it – and one of the easiest to overdo. Dermatologists' advice is consistent: start low and slow.

A smiling woman in a towel with a dab of cream on her cheek
Photo: Authentic Stock / StockSnap (CC0)

Retinoid or retinol?

Retinoids are vitamin A derivatives. Retinol is the one found in over-the-counter creams and serums; stronger retinoids such as tretinoin need a prescription. The American Academy of Dermatology (AAD) advises beginners to start with the least intense formula they can find – and notes that over-the-counter labels don't always give the percentage.

A starting schedule

PeriodHow oftenNotes
First weeksEvery other night, or two to three times a weekIn the evening, on clean, dry skin.
If there is no excessive irritationGradually more oftenAdd one night at a time.
If skin is red, flaky or stingingLess oftenMoisturiser first, or a smaller amount.

Based on dermatologists' advice published by the AAD.

  • Use it at night. Retinoids can make skin more sensitive to the sun.
  • Wait after washing. One dermatologist quoted by the AAD suggests waiting 20 to 30 minutes after washing your face before applying.
  • Use a small amount. A pea-sized amount for the whole face is the usual instruction on retinoid products and dermatology handouts; more does not work faster, it irritates more.
  • Protect your skin by day. Shade, protective clothing and a broad-spectrum sunscreen every morning.

Check with a dermatologist first if…

  • you are pregnant or trying to become pregnant – retinoids should not be used during pregnancy;
  • you have significant redness or rosacea, or moderate to severe acne scarring;
  • you have a darker skin tone and are prone to dark marks: irritation can trigger them, so starting slowly and moisturising matters even more.

Sources

  1. American Academy of Dermatology – Retinoid or retinol?
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